Surfacing that singlethread expands the boundaries
of what's possible—creatively, culturally and commercially—accelerating your path to greatness.
ARIA, This is how we Vegas
And greatness should be
a single-minded pursuit.
Oakley, One Obsession
We find the one people unite around & fight for.
Virgin America, Flydealism
Pella
Make Life Brighter
A single aspiration—to protect what’s inside regardless of what’s happening outside—sits at the heart of this beautiful story, told for a beautiful company on its 100th anniversary.
Oakley
One Obsession
A single defining aspiration powered Oakley’s first unified global brand effort: 5 global regions, 5 years running in all global markets, 300+ sponsored athletes, every conceivable channel—all connected by an obsession with design and sport—and translated into the hearts and minds of athletes worldwide.
Databricks
Open Intelligence
A single powerful vision: to unleash the seamless flow of data + intelligence at a global scale, kicks off the Generation AI global summit and becomes the foundation for the world’s first scalable data intelligence platform.
ARIA
This is how we Vegas
No kitschy theme. No pyramid or water feature. A single expansive idea brought to life through a thousand unexpected indulgences powers the largest resort opening in Vegas history—an iconic brand for an iconic destination. Over 8 years across all channels and still going strong.
SurveyMonkey
Power to the Curious
A single founding question: ‘what do people really think?’, returns a company to its core principles and accelerates its growth to an IPO.
19 Crimes
Home to the Banished
The most successful wine innovation in modern history—conceived, designed, named, and launched from the single infamous story of Australia’s founding. Six million cases sold (and counting).
Dignity Health
Hello humankindness
A national healthcare system born from a single courageous act—San Francisco nuns pulling people from the streets to provide healthcare in 1854—inspires an organizational purpose, company rebrand, leadership vision, and a 10+ year communications platform. An idea so valuable it was written into the bylaws of a merger that created the 4th largest healthcare system in the country: CommonSpirit Health.
Virgin America
Flydealism
A single foundational idea, born from a founder who entered categories where ‘the people’ deserved better, puts a category on notice. 10 years of letting it fly, from inception to IPO to eventual sale. 27 local market launches, 3 campaign phases, countless awards, and endless fun.
Google Cloud
Know what your data knows
The first nationally televised live product demonstration powered by AI and ML, built on a single aspirational premise: with Google Cloud you get to know what your data knows. Global awards and recognition came along with pushing AI into the national conversation well before its time.
Kleiner Perkins
Make History
A firm which made history as the ‘kingmaker’ of Silicon Valley reclaims that single distinguishing narrative as a means to attract ambitious founders looking to make their mark on the world.
Old Trestle Distillery
Fire & Ice
A single rich story of a town built and rebuilt by fire & ice, pulled from the archives of the Truckee historical society, becomes the inspiration for a new local distillery and the experiments that flourish within.
Services
Great brands are built on a single inspired idea. But the current approach to brand development is over-intellectualized, ineffectual, and anything but singular in its focus. We do the hard work to uncover a single defining brand idea that opens up and expands what is possible creatively, culturally, and commercially for years to come.
Great teams and organizations pursue a single inspired destination. But the widespread approach to mission, purpose, vision, and values is over-rationalized, driven by consensus rather than impact, and anything but singular in its focus. We work with ambitious leaders to strip away the noise and uncover a single defining destination every stakeholder is motivated to pursue and fight for.
Great leaders focus people on a single common agenda. But achieving that aim requires translating leadership and commercial ambition into human narratives that travel within people and between people. We work with leaders at their most defining moments to turn their leadership agenda into a defining narrative that unites, aligns, and inspires people to action.
Great companies pursue the most inspired ideas. But a pervasive culture of complexity and risk aversion in modern business constrains inspiration, innovation, and creative thinking. We work with ambitious leaders to build company cultures where creativity and innovative thinking thrive. Through proven practices and processes we help surface the ideas that matter on an organizational scale.
Great ventures are built on a single-minded bet for the future. But most entrepreneurial enterprises are missing the deep human narrative required for those bets to break through category norms. We work as embedded partners and advisors with early-stage founders, private equity firms, and venture capitalists to translate their commercial bets into the single defining human narratives on which all world-class brands are built.
Old Trestle Distillery, Fire & Ice
About
Singlethread is a brand storytelling agency, a philosophy, and an approach for modern leadership. Through our brand studio and leadership advisory, we bring radical clarity and creative inspiration to the fuzzy, overly complex practices of brand-building, purpose development, and leadership communications. We are a community of thinkers and makers led by Jarett Hausske—the former President, Partner, and Chief Strategy Officer of Eleven, a nationally recognized, highly awarded creative agency and brand consultancy previously based in San Francisco.
Together, we are on a single-minded pursuit for the stories that matter.
Oakley, One Obsession