Surfacing that singlethread expands the boundaries of what's possible—creatively, culturally and commercially—unlocking the greatness within.
ARIA, This is how we Vegas
And greatness is
a single-minded pursuit
worth chasing.
Oakley, One Obsession
We find the one people unite around & fight for.
Virgin America, Flydealism
Oakley
One Obsession
A single inspired idea powered Oakley’s first unified global brand effort: 5 global regions, 5 years in the market, 300+ sponsored athletes, every conceivable channel—all connected by an obsession with design and sport— and translated into the hearts and minds of athletes worldwide.
Databricks
Open Intelligence
A single powerful idea—to unleash the seamless flow of data + intelligence at a global scale—kicks off the Generation AI global summit, and becomes the foundation for the world’s first scalable data intelligence platform.
ARIA
This is how we Vegas
No kitschy theme. No pyramid or water feature. A single expansive idea brought to life through a thousand unexpected indulgences powers the largest resort opening in Vegas history—an iconic brand for an iconic destination. Over 8 years in the market and still going strong.
SurveyMonkey
Power to the Curious
A singlethread, born of a founding question—’what do people really think?’—returns a company to its founding principles and accelerates its growth to an IPO.
19 Crimes
Home to the Banished
The most successful wine innovation in modern history—conceived, designed, named, and launched from the single founding story of a country. Six million cases sold (and counting).
Dignity Health
Hello humankindness
A national healthcare system, born from a single courageous act—San Francisco nuns pulling people from the streets to provide healthcare in 1854—inspires an organizational purpose, company rebrand, leadership vision, and a 10+ year communications platform. An idea so valuable, it was written into the bylaws of a merger that created the 4th largest healthcare system in the country: CommonSpirit Health.
Virgin America
Flydealism
A single foundational idea—born from a founder who entered categories where ‘the people’ deserved better—puts a category on notice. 10 years of letting it fly, from launch to IPO to eventual sale. 27 local market launches, 3 campaign phases, countless awards, and endless fun.
Google Cloud
Know what your data knows
The first nationally televised live product demonstration powered by AI and ML, built on a single powerful premise: with Google Cloud, you get to know what your data knows. Global awards and recognition came along with pushing AI into the national conversation well before its time.
Pella
Perfectly Beautiful
One hundred-year-old founding principles become the single defining platform to modernize an American icon. Seven years driven by a singlethread that connects organizational purpose, leadership communications, and a category-leading brand.
Kleiner Perkins
Make History
A firm that made history as the ‘kingmaker’ of Silicon Valley turns its founding story into a deeply aspirational ambition for like-minded founders looking to make their mark on the world.
Old Trestle Distillery
Fire & Ice
A town built and rebuilt by fire & ice becomes the inspiration for a new local distillery.
Services
Great brands are built on a single inspired idea. But the current approach to brand development is over-intellectualized, ineffectual, and anything but singular in its focus. We do the hard work to uncover a single defining brand idea that opens up and expands what is possible creatively, culturally, and commercially for years to come.
Great teams and organizations pursue a single inspired destination. But the widespread approach to mission, purpose, vision, and values is over-rationalized, driven by consensus rather than impact, and anything but singular in its focus. We work with ambitious leaders to strip away the noise and uncover a single defining destination every stakeholder is motivated to pursue and fight for.
Great leaders focus people on a single common agenda. But achieving that aim requires translating leadership and commercial ambition into human narratives that travel—within people and between people. We work with leaders at their most defining moments to turn their leadership agenda into a defining narrative that unites, aligns, and inspires people to action.
Great companies pursue the most inspired ideas. But the pervasive culture of complexity and risk aversion in modern business constrains inspiration, innovation, and creative thinking. We work with ambitious leaders to build company cultures where creativity and innovative thinking thrive—through proven practices and processes that surface the ideas that matter on an organizational scale.
Great ventures are built on a single-minded bet for the future. But most entrepreneurial enterprises are missing the deep human narrative required for those bets to break through category norms. We work as embedded partners and advisors with early-stage founders, private equity firms, and venture capitalists to translate their commercial bets into the single defining human narratives on which all world-class brands are built.
Old Trestle Distillery, Fire & Ice
About
Singlethread is a philosophy, process, and modern playbook for translating commercial ambition into human narratives that break through the noise and inspire action. Through our brand studio and leadership advisory, we bring radical clarity and creative inspiration to the fuzzy, overly complex practices of brand-building, purpose development, and leadership communication. We are a community of thinkers & makers led by Jarett Hausske—the former President, Partner, and Chief Strategy Officer of Eleven, a nationally recognized, highly awarded creative agency previously based in San Francisco—who are on a single-minded pursuit of ideas that matter.
Jarett Hausske
Founder of Singlethread
Oakley, One Obsession